I guide you back to what’s already yours.
A quiet introduction
The only journey -
is the journey within
Where the Usual becomes
Unusually Usual ®
It all began during the first COVID-19 lockdown in 2020 - a moment that changed everything for the world - and for me. Like most of us, I remember the uncertainty, the stillness, the silence within four walls.
My active life - filled with movement, workshops, rehabilitation sessions, and helping others heal - suddenly came to a halt. And then came the pain.
A stiff neck, tension in my shoulders, restless nights, back pain, headaches…
I felt disconnected from my body - from myself.
A Moment of Discovery
"A sleepless night. A simple book. A moment of transformation."
One sleepless night, overwhelmed and exhausted, I threw my pillow against the wall in frustration. In that quiet moment, between tears and fatigue, I reached for the first thing at hand - a book on my nightstand.
I placed it under my head and, unexpectedly… I fell asleep.
For three or four hours, deeply, peacefully, without pain.
When I woke up, I felt different. My neck was relaxed, my head was light, and for the first time in weeks, I felt truly rested.
I repeated it the next night - and again, the same result.
That moment changed everything.
Where Science Meets Stillness
"A rediscovery of ancient wisdom - through modern anatomy."
Through my experience as a health and body specialist, I realized something profoundly simple:
Our bodies don’t always need softness - they need support.
A firm, stable base that aligns the spine, releases tension, and allows the nervous system to rest.
It was my Eureka moment.
Just like Archimedes or Newton, I felt I had rediscovered something ancient yet forgotten - the wisdom of firm support for deep rest.
Driven by this insight, I dove back into anatomy, historical sources, and biomechanics. I discovered that firm, structured sleep supports had existed for centuries - used across cultures for health, posture, and restorative rest.
Product & Brand Reveal
"From realization to creation - the birth of the Wooden Pillow by Unusually Usual ®"
So, with a small team of experts, we began creating what would become the Wooden Pillow by Unusually Usual™- designed and refined according to modern anatomical and orthopedic principles, yet inspired by timeless human wisdom.
The here and now
"Because sometimes, the simplest things hold the most profound healing."
Born from stillness, grounded in science, guided by intuition.
It is more than an exclusive pillow; it is a tool for reconnection — between your body, your breath, and your mind.
Because true comfort begins with your personal mindfulness.
"Mind Your Sleep — and Your sleep will mind you!"
Ilona Navickiene,
Founder & Creator of Unusually Usual ®
We take yourHealth & sleep seriously
Behind the scenes
Coming together to do more,
than we can alone
Ilona is a dedicated expert in health and body mindfulness - a trainer, rehabilitation consultant, and leader in holistic well-being. For as long as she can remember, she has devoted her life’s work to helping others reconnect with their bodies, restore balance, and rediscover their natural state of health. With decades of experience in public health, she continues to guide individuals and communities toward deeper awareness, movement, and mindful restoration.
Family owned and operated business
Ilona Navickiene
Ronald Navickas
Vilte Marija Navickaite
Ambassador
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Questions answered
Frequently asked questions
Who is Ilona Navickienė?
Ilona Navickienė is the founder of Mind Your Sleep by Unusually Usual® — a rehabilitation consultant with more than thirty years in public health, and a graduate of the Lithuanian University of Health Sciences and the Lithuanian Sports University.
She designed the Neck Pain & Sleep Reset Kit™ and the Wooden ARCH™, is the named designer on the brand's registered Community design (EUIPO No. 009206642-0001), and created the Body Mindfulness method, courses and practical video library.
Her guiding principle: "I guide you back to what's already yours."
→ Read more: Our story
Who writes the Mind Your Sleep articles?
The articles are written under Ilona Navickienė's direction, and every research claim is checked against its original source.
Where we cite research, we say what it shows and what it doesn't, and list the sources at the end of each article. We review older content against that standard and correct anything that falls short. The articles are educational, not medical advice.
→ Read more: Read the Journal
Where are the products made?
In Lithuania — the sleep tool and the ARCH™ are hand-finished from Lithuanian ash.
Mind Your Sleep by Unusually Usual® is run by MB PLANAS C in Lithuania, and products ship worldwide.
→ Read more: Our story
Investment in your wellness
Your body has been waiting long enough.
The Neck Pain & Sleep Reset Kit™ by Unusually Usual® -
a registered Community design, made for a range of body types and sleep positions.
90-Night Guarantee · Lifetime Warranty · Ships Worldwide · EU-Registered
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