Questions answered

Frequently asked questions

Is the Kit™ registered in the EU, and what does that mean?

Yes — the Kit™'s shape is a registered Community design at the EUIPO No. 009206642-0001, with Ilona Navickienė named as its designer, and the brand name UNUSUALLY USUAL® is an EU trade mark No. 018775641.

A registered design protects how a product looks from being copied; a trade mark protects a name. Neither assesses whether a product works or is safe.

→ Read more: Design and trade mark

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Does the registration mean the Kit™ is medically certified or CE-marked?

Design and trademark registrations are intellectual property rights, not medical certifications, and we don't claim any medical mark or any device approval.

CE marking applies to products placed on the market as medical devices under EU Regulation 2017/745. The Kit™ is not a medical device.

→ Read more: Design and trade mark

What does "Class 10" in the trade mark registration mean?

It's a trademark goods classification, not a medical device class.

UNUSUALLY USUAL® is an EU trade mark, No 018775641, registered in Class 10 (medical pillows; orthopaedic products) and Class 20 (pillows). A trade mark registration protects a name. It is not a medical device approval, a safety certification, or an assessment of the product, and Class 10 here is a trade mark goods classification — it has nothing to do with device classes under EU Regulation 2017/745.

→ Read more: Design and trade mark

Can I verify the registration numbers myself?

Yes — both registrations can be checked in the EUIPO's public eSearch database.

Search for the design number 009206642-0001 and the trade mark number 018775641. Our design and trade mark page sets out both registrations in full.

→ Read more: Design and trade mark

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